1). New-to-the- world products are --------.
1. New products that provide improved
performance or greater perceived value and replace existing products
2. New
products that create an entirely new market
3. New products that allow a company to enter
an established market for the first time
4. New products that supplement established
product lines(package sizes, flavors, and so on
2). growth and maturity stages of the product life cycle?
- Informational.
- Persuasive and reminder
- Persuasive.
- Informational and persuasive
3).Another reason why new products fail at such a high rate is------------
- Poor packaging
- Incorrect positioning
- Government regulations
- Lack of marketing expertise
4). Which of the following is a TRUE statement about implementing corporate - level strategies and effective organizational structures?
1. Firms pursuing an unrelated diversification
strategy should use an SBU structure with a small corporate staff, emphasize
the R&D function, and integrate divisions to achieve synergies.
2. Firms pursuing a related - linked strategy
should use an SBU structure, emphasize interdependence among divisions, and
manage the strategic planning function from the central office.
3. Firms
pursuing a related - constrained strategy should implement a cooperative
structure, use integrative devices to link divisions, centralize the R&D
function, and emphasize sharing.
4.Firms pursuing a related - linked strategy
should implement a competitive structure with a competitive culture and
centralized strategic planning activities.
5). If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it has ever done before) with new products as a means to stimulate growth, the company would be following which of the following general strategies?
1. market penetration
2. market development
3. product development
4. diversification
6. Technological advances, shifts in consumer tastes, and increased competition, all of which reduce demand for a product are typical of which stage in the PLC?
1. decline
stage
2. introduction stage
3. growth stage
4. maturity stage
7). If Honda uses its company name to cover such different products as its automobiles, lawn mowers, and motorcycles, it is practicing which of the following strategies?
a. new brand strategy
b. line extension strategy
c. multibrand strategy
d. brand
extension strategy
8). The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called:
1. Marketing strategy.
2. Marketing control.
3. Marketing analysis.
4. Marketing
implementation.
8). Each salesperson is assigned to an exclusive area in which to sell the company's full line of products or services in which type of salesforce structure?
1. Territorial sales force.
2. Product sales force.
3. Customer sales force.
4. Hybrid
sales force.
9). The orange juice manufactures know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other time periods during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires?
1. age and life-cycle segmentation
2.Gender segmentation
3. benefit segmentation
4.occasion
segmentation
10). The last stage in the selling process is the ________________ stage.
1. approach
2. handling objections
3. closing
4. follow-up
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